Get visible in AI search when your customer never clicks through
More and more searches end in a generated answer rather than ten blue links. We optimise your content for AEO and GEO, so that the AI services your customers actually use mention and cite your business. Find out how you appear in AI search today.
The answer names a few suppliers in the body text and links to the sources it draws on. If you are not among the sources, you are not in the answer, however well you rank below it.
Most people still think of SEO as ranking on Google. But more and more answers are now delivered directly — in Google AI Overviews, in ChatGPT and Gemini, and in voice and chat search. Then being on the first page isn't enough; you have to be the source the machines trust.
We help you build that trust — with structured content, clear authority and a technical foundation that makes you easy to understand for both people and models. SEO, AEO and GEO work together, not separately.
Answer Engine Optimization
Optimisation for direct answers in Google, voice and chat search — where the user gets one answer, not ten links. We structure the content so it's fit to be the answer.
Generative Engine Optimization
Become the source generative models like ChatGPT, Gemini and AI Overviews cite when they build answers. We build the authority and signals the models pick up.
AI in content & analytics
We use artificial intelligence smartly — for research, structure and analysis — without compromising quality, source control or your own voice.
Why it pays to be early
How we make you visible in AI search
Three kinds of AI evidence, and the difference between them
The industry mixes these three together, often deliberately. We keep them visually separate, both on our own pages and in the reports you get from us.
Something we wrote ourselves
Used to explain how a generated answer is put together. Dashed border and a label every time. It never names a company as though an AI service had chosen it.
One answer, at one point in time
An actual observation, with platform, query, date and stored evidence. It says what happened that day, for that query, not what happens tomorrow.
A trend over time
Many observations on a fixed query set, measured repeatedly, plus what the platforms themselves report. This is the only one that can honestly be called a trend.
Unsure where to start? Have a short, no-obligation chat — and we'll figure out what has the most impact for you specifically.
Frequently asked questions
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) make your content citable in AI-generated answers like ChatGPT, Google AI Overviews and Perplexity.
SEO is about placement in the search results. AEO and GEO are about being chosen as a source in AI answers. We work with both because they reinforce each other.
With clear structure, structured data (schema), citable answers and credibility. We build the content so AI understands and reproduces it correctly.
Yes. More and more searches are answered by AI. Being early gives you a head start while competitors still only think in classic SEO.